(Los Angeles, San Francisco–September 13, 2010) Ntropic has partnered with well-known Colorist Marshall Plante to launch a new Color Division for the company. Incorporating telecine into Ntropic’s capabilities expands the creative studio’s palette of services offered to clients in commercials, music videos, feature film, and television.
For Colorist Marshall Plante, whose career was built at such well-known companies as The Syndicate, Riot, and Digital Magic, the move redefines an approach to workflow. Joining the creative team at Ntropic — with Founder/Creative Director Nathan Robinson, Creative Directors Andrew Sinagra & Simon Mowbray, and Executive Producer Dana Townsend — integrates Plante into the visual storytelling process: exactly where he wants to be.
“I am very excited to be part of such a strong creative team,” notes Plante. “I consider it an honor and a creative challenge. The sense of teamwork here is truly extraordinary; everyone goes above and beyond, from the beginning to the end of every project, large or small. It’s no wonder Ntropic has done so well.”
Plante has already contributed Color to a series of projects at Ntropic including commercial campaigns for EA Sports, 7UP, Absolute Vodka featuring JayZ, Gillette featuring Will-I-Am, Esurance, Lincoln and Ford, as well as music videos for such artists as MGMT (“Flash Delirium”), Travie McCoy (“Billionaire”), and Mike Snow (“Rabbit”). Plante is excited to introduce a new way of working to his loyal following of clients, allowing them to experience Color as an integrated part of the creative process.
“Having Marshall join Ntropic gives us an opportunity to extend the services we offer clients in a much more efficient and intelligent way,” comments Nate Robinson. “Color is such a key part of visual storytelling. Working this way, we can set initial looks early on, create the visual effects, and be thinking about Color throughout the creative process. For us, this is all about artists working together, and the final outcome in terms of the emotion that Color evokes within the story.”
CD Andrew Sinagra points out that Ntropic’s commitment to its new Color Division goes even further with the company taking on significant technology in both its Los Angeles and San Francisco studios, adding Spirit and DaVinci color correction systems to its digital pipeline. “Marshall, like all the Ntropic artists, is available to work out of either location,” says Sinagra. “This will provide a new and significant Color choice for clients in the Bay Area.”
A powerhouse talent, Marshall Plante remains dedicated to the creative collaboration he experiences with his clients: “What I like most about Coloring is the chance to interpret someone’s vision of a project and add my view, creating something new,” he explains. “I’ve worked very closely with Directors, DPs, and Creative Directors for a decade now. Good friendships have come from a common love of giving visual life to someone’s ideas.”
In addition to the recent projects completed by Plante, Ntropic has just contributed visual effects to an innovative commercial campaign for Dickies, and a series of commercials for Campbell’s Soup. The Ntropic team has also just created a series of visual effects shots for long-time collaborator Director Len Wiseman (“Underworld”) for the much-anticipated return of “Hawaii Five-O” to CBS this Fall.
Ntropic draws its strength from a diverse background of creative talent. Assembling a global community of artists in multiple locations, the studio has built a creative collective with strengths in all facets of post-production ranging from conceptual design and motion graphics to photo-real CG and seamless compositing. Ntropic focuses on elegant, intelligent, and conceptual visual effects producing award-winning work for commercials, music videos, feature films, experiential theaters, and interactive content.
As industry mediums rapidly change, Ntropic maintains a foothold on the bleeding edge of technology… leading the charge into a new era of entertainment media. The studio removes the mystery from the black box of technology and operates as a creative hub for directors and agencies to converge and collaborate without limitation.
Ntropic’s creative directors thrive on the unique challenges of production and work closely with the creative team to concept, visualize, and realize their artistic vision. Offering innovative solutions for otherwise impossible tasks, Ntropic inspires artists and filmmakers to expand the horizons of possibility.
The studio’s objective is to create an inspirational environment for artists and clients to come together and not worry about the how, but stay focused on creating the most fascinating and innovative work to date.